The first in the series will feature Lucia Chen, Managing Director of Sensory Media Agency. She is also the Founder and Director of The MOVEs Dance Studio, a leading Perth dance studio that has over 60K YouTube channel subscribers.

Lucia came to Australia in 2012 as an international student and has a background in marketing, media and art. At Sensory Media Agency, she manages a multicultural team and specialises in the development of marketing strategies which make use of both traditional marketing channels and the latest digital tools. Such tools include Chinese social media apps such as Tiktok, bilibili and Red, all of which are gaining global attention.

Lucia will talk about her experience of working and setting up businesses in Australia. She will also share her insights on the latest social media trends, tips on how to reach a Chinese audience, plus do’s and don’ts in communication with them.